Business | GaryPalmerJr.com

May 10, 2013August 29, 2020

Top SEO Expert in Oakland, San Francisco, Berkeley, & Emeryville

Top SEO Expert in Oakland & Berkeley 585-766-1234 ~ Digital Marketer in the San Francisco Bay Area, Oakland, Berkeley, & Emeryville

Hi, I am Gary Palmer Jr. from GaryPalmerJr.com.

To get a free no-obligation assessment of your current online/digital situation, and a plan of how you can more easily get back on track, Call 585-766-1234 or visit http://www.GaryPalmerJr.com.

If getting and converting traffic for your Website is feeling hard, you might be doubting yourself, doubting what you’re doing, and you probably have a lot of questions:

* How do I figure out, and prioritize, all the keywords that I need to focus on?
* What has to be done on-my-site, and off-my-site, to get my site to rank for these keywords and phrases, in search engines like Google?
* How do I know these keywords are making a difference for my business, and even making money on the bottom line?
* Panda’s? Penguin’s? Penalties? Link-building, & Content Strategies?
(…there’s a lot of questions.)

Now at GaryPalmerJr.com, I’ve been able to help scores of business owners to get
hundreds of Websites the organic search engine traffic they’ve been seeking.

Not only that, but I’ve been able to show them how to spot “high-traffic keywords”, which may bring zero-revenue into the organization, from the “low-traffic keywords”, which may actually bring in the majority of the revenue dollars for your company’s goals & mission.

…because showing you how to get high-converting-organic keyword-traffic is my mission. It’s what I do every day.

So, if you have a product, or a service, and you’re committed to helping your clients and helping your business, then I’m confidant that I can help you. Even if you feel stuck or are beginning to lose hope, give me a call — you just might be surprised by what’s in store for you.

Now, to get a free no-obligation assessment of your current online/digital situation for your businesses Website, and a plan on how you can more easily get back on track, Call me today, at 585-766-1234, or visit me at http://www.GaryPalmerJr.com.

…because your ideal clients are searching, and they’re waiting, for you to help-them be able to find-you. So let’s get that done.

April 22, 2012May 17, 2012

Assigning a Value to Email – What is Every Email Worth?

Assign Value to the Emails Your Site Obtains.

What is every email worth to you (your website & your business), which you are [or should be] collecting from the visitors to your Website? All of those visitors to your site are worth something, both intangibly & financially, but how can you define and measure that value, which is just passing by your eyes in the form of Web-Visits and Goals in your Omniture, WebTrends, or Google Analytics?

Hypothetically, let’s say that you average $100 for every “sale” that you are able to make (through whatever your “thing” is); and for every 100 emails that you collect from the visitors on your Website, you are able to convert about one of them into a “sale”. At that rate, with a single-sale worth $100, and converting one out of every one-hundred visitor-emails acquired, each and every email acquired from the visitors to your websites would have the average value of $1/ email obtained (for this example).

With this information, we can get even more detailed with the information we can make, and we can attribute the top performing traffic sources of REVENUE from your Website, which is not an organization of traffic sources by hits, visits, or visitors, but we can instead organize traffic sources by the amount of revenue in an equal percentage form, for an equal comparison of revenue, across your different traffic sources and types of content. From this point, I think you should be asking yourself two questions: 1) What am I selling to the people whose emails I am collecting, and 2) why am I not strategically collecting more emails from my website?

———————–

What do you think? Do you agree? Help me understand what you think.
Leave any comments, or any questions, in the comments!

April 15, 2012April 15, 2012

Two Steps Forward; One Step Back

We plan, we prepare, we use the available primary and secondary data, with our general knowledge, experience and expertise, to make our plans. We plan, we meet, we review; and we be sure to verify that preliminary data is being collected, which will continue ’till after our campaign, to measure our efforts and ROI by KPI. Sometimes sooner, sometimes later, and always eventually — Decisions have to be made (sometimes some decisions are made before we do any planning).

Through all of this, we find some campaigns have tons of success, while other campaigns don’t always work-out as we may have expected, but we always learn something new about the market, our consumers, and the organization. Success and information are each moving two-steps forward, but we also always need to take one-step back to take the measurements, recognize the patterns, and understood the implications. It is important to remember that not taking one-step back to “measure, recognize and understand” the effects of our work, is moving one-step back.

March 25, 2012May 17, 2012

Digital Marketing Strategy -Many Moving Pieces

In digital marketing, web-marketing, and online-marketing — Search engine optimization (SEO) and search engine marketing (SEM) is a world of a 1,000 pieces. A professional can be asked to know one of these pieces, Google AdWords for example, which can encompass 1,000 pieces itself, but when we are outlining a digital marketing strategy, we need a plan that encompasses more than just one tool.

A good digital marketing strategy is based on available primary and secondary research that is available, along with the specific target audience that you will be speaking to. More importantly, you need to understand 1) the objectives of your organization and 2) the objectives of your organization’s leadership — withÂ this information we can define the goals, which any great marketing professional is measured by.

Still, to my point, the digital marketing professional needs to know the many moving pieces, such as Branding, Interactive and Traditional Marketing, Remarketing, Retargeting, HTML, Advanced Analytics, SEO, Link-Building, Video and Display Advertising, Map, SMS, and Mobile Advertising across multiple channels with campaign, long-tail, & keyword theory.

My recommendation is that you continue to expand the depth and breath of your knowledge base; by attending seminars, keeping yourself updated on product and industry changes, and reading digital marketing websites, such as SEOMOZ, SEOBook, and Mashable, to add to your arsenal, for the tactics you have available, for yourself and for your organization.