Search Engine Optimization (SEO)

Search engine optimization (SEO) is the science of customizing the content of your Website to make it know what a web page is about, to achieve the best possible search engine ranking. SEO consists of so many facts, from how search engines work to how a web page is designed, but most importantly — Always keep the end user in mind, first.

There are enough aspects of your site that you have to worry about, which you could spend a lot of time to achieve the results you have in mind. However, SEO doesn’t have to be such an onerous task that it can’t be accomplished, not if you understand what it is and how it works. SEO is very important because it helps your site to get noticed out of billions, billions of web content.

To achieve an upper or top position in search results, your site must be more than simply recognizable by a search engine crawler. It must satisfy some criteria to get indexed, and also get it cataloged above most of the other sites that fall into that category or topic. This is not an easy task. Some of the criteria by which a search engine crawler determines your site’s rank in a set of results include the following: Anchor text, Site Popularity, Link context, Topical links, Title tags, Keywords, Site Language, Content Site maturity. You can divide SEO into two parts, one is Onsite SEO and other is Offsite SEO.

Onsite SEO deals with your web page design. It should be designed considering the following facts:

  • Domain names & URLs,
  • Page content,
  • Unique content,
  • Quality content,
  • Link structure,
  • Usability and accessibility,
  • Title & Meta tags,
  • Page structure,
  • + much more!

Offsite SEO deals with your brand outreach, social media connections, and how much people know, like, and trust your company and brand message.

Overall, you have to balance all the factors with your desired keywords very carefully and cautiously to make your page search engine friendly, but always make it appropriate for the real visitors, without any desire to make it perfect for the search engines.

In the ever-changing world of Search Engine Optimization, only a good combination of Onsite SEO and Offsite SEO of your site can be awarded by search engines. Be authentic in your content, and this will create value for your onsite SEO authority. Give back to your community, your community will support you, and that will create offsite SEO value for your website and organizational brand.


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