Only Coin Card – The Future of Plastic & Digital Money

Only Coin, the new plastic digital card

Almost everything changes in life, at one point or another. This is especially true of technology, it is constantly evolving. It gets better each day as new ideas are put into motion and end with a final product that makes life better. One such idea is the Only Coin card.

Of course not many know about this card as of now, but it will soon be the latest rage, just as so many other awesome products before it. Basically, just like cash registers are being retired for a more portable and useful iPad POS, and delivery companies are setting to deliver packages with robots, the Only Coin card is one thin single card to replace all debit and credit cards in your purse or wallet.

Sounds impossible, but it’s true. Only Coin is a card that works off of an app to create a more convenient way to spend money. No longer is necessary to carry around a stack of payment cards. By using a special adapter that connects to a smart phone, cardholders can swipe the magnetic strip of each card they carry and store all pertinent information on their Only Coin card, which is secure, while also subject to Coin’s terms and conditions.

When making a purchase the card holder can select which credit or debit card they wish to use and lock its information so it can be read when scanned at check out. Truly this invention is not only warranted, but long overdue for many of us. Keeping track of every credit and debit card can be a hassle, and can create the risk of identity theft as well as the continual need to report cards lost or stolen.

This one card method of payment will be especially useful for those of us who are organizationally challenged to say the least. After all, losing or misplacing debit and credit cards is a daily occurrence. Most banks or credit card companies receive a high volume of lost or misplaced card reports each day.

It is easy to see the level of popularity this card is going to reach. While capable of storing each cardholders collection, it also has a built in safety feature no other payment method can boast. When a cardholder accidentally leaves their Only Coin card on their dresser, or with a cashier, their smartphone that is linked to the card will send a distinctive alert signaling that the card is far away from the phone. Considering all of the benefits of this unique payment system, those who take advantage of the pre-order sale will definitely be anxiously awaiting their answer to the age old problems of being a cardholder, when the device is released in Summer 2014.

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* How do I know these keywords are making a difference for my business, and even making money on the bottom line?
* Panda’s? Penguin’s? Penalties? Link-building, & Content Strategies?
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Objectives of Social Media

Social Media Objectives

The goals and objectives of social media for business have been adhocly targeted by traditional marketers and public relations departments, who “aim and shoot” for results in the same way that have throughout the 1980’s and 1990’s (one-way megaphones), but it seems business is just now starting to see what is possible and why it should be done using the power of social media.

When the understanding of social media objectives are unclear, it is difficult to take good aim, even for good goals. To have great goals we must have [and understand] clear objectives. As in most cases, this involves turning a tactic into a strategy.

Social Media Objectives, examples:

1) Engagement, of new customers: Find and convert people who may not know about your organization’s brand, but who are talking about the problems that your company can solve.

  • Possible Goal: Get ten (10) new visitors, to visit more than one page in your Website; and get 50% of them to preform a desired/defined action.
  • Notes: This can be done by finding people [using non-branded keywords for your industry] who have the problems that your company has a solution for. Then, extend real, good, free advice to help them — with a [campaign-tagged] link back to your Website!

2) Engagement, of current customers: Find and reinforce the desired behavior, from current consumers who are talking about your brand [for better or for worse] and reply back to them accordingly.

  • Possible Goal: Respond to every mention […or a percentage of mentions] of your organization’s brand within twenty-four hours or less.
  • Notes: If the consumer is happy, then thank them for their patronage and support! If they are unhappy, then offer sincerity and extend real help to acknowledge and mitigate any legitimate issues that they may have had. (This can become very tricky with some consumers, so be sure to work closely with your sales and customer service departments, so you are armed with information, and so you can also help to prevent the same issues from reoccurring again.)

3) Competitive intelligence, from competitors customers: Find your competitions’ brands on social media, then sit back quietly listen-in on the conversations!

  • Possible Goal: Discover and detail the top three [most significant or most occurring] positive AND negative situations, which have been experience through the consumers mentioning the competitors’ brands’.
  • Notes: Present this information to sales, customer service, and executive leadership — to show what your organization can do differently, or what it should keep doing the same. Also note, although you may want to engage some consumers, in some cases, keep in mind that you have an advantage by remaining unnoticed by the competition. While there is strength in speaking-up and engaging in social media, there is also strength in keeping the “mouth/fingers” shut and the “ears/eyes” open when you’re not a part of the original conversation.

The objectives that any company has can look very similar from organization to organization, no matter the size or industry or the company, but the goals that each company has for the same objective will vary from organization to organization.

The point is, to know what you are trying to accomplish, and why you are trying to accomplish this, through company and departmental objectives.  Then, you can properly define what the social media strategy is, the objectives, and obtainable goals — for the highest yielding use of social media for your organization.

What do you think? What are your objectives and goals of social media?